Semrush vs Ahrefs: Which Is Better for Your Team?
Quick verdict
Semrush wins for an all-in-one marketing suite beyond just SEO. Ahrefs wins for teams that prioritize best-in-class backlink and keyword data.
| Feature | ||
|---|---|---|
| Pricing | Pro $139.95/mo (1 user) · Guru $249.95/mo (3 users) · Business $499.95/mo (5 users) · Enterprise custom — annual billing saves up to 17%, no free tier | Lite $129/mo ($108/mo annual) · Standard $249/mo (~$208 annual) · Advanced $449/mo (~$374 annual) · Enterprise from ~$1,499/mo — no perpetual free tier, raised prices in March 2026 |
| Rating | 4.5 / 5 | 4.5 / 5 |
| Best for | Agencies and marketing teams needing an all-in-one SEO, content, and competitive-research suite | SEO professionals prioritizing the most accurate backlink and keyword data |
| Keyword Magic Tool | ✓ | — |
| Position Tracking with local/mobile SERP data | ✓ | — |
| Site Audit technical SEO crawler | ✓ | — |
| Backlink Analytics/Gap tool | ✓ | — |
| Site Explorer backlink index | — | ✓ |
| Keywords Explorer with clickstream-based volume | — | ✓ |
| Site Audit crawler | — | ✓ |
| Content Explorer for content-gap research | — | ✓ |